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Is Anyone Out There Listening?
As readers of this blog will note, we’ve often proselytized about how the new world of customer intelligence is all about building and maintaining a two-way street between you and your customers –...
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Predictive Analytics Help Businesses Go Beyond Trial and Error
A recent blogpost by Barbara Thau on Forbes (http://onforb.es/YFHSsl) posits that predictive analytics can help retailers avoid a J.C. Penney-style meltdown by moving beyond costly (and potentially...
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